Friday, May 11, 2007

The Move and The Captain and All Goji is Not Created Equal

If this blog post turns out to be a little sloppy, please bear with me as we just moved and things are in a bit of controlled chaos over here.

But that aside what an awesome fantastic day. Every day starts with decisions, those we make and those we don't and we can just as likely decide to have a great day versus as bad one.

As I said we just recently moved – we love were we are at now, but holy cow Batman moving can be a chore. First you spend a couple months packing and preparing to move. Man you sure can accumulate a lot of junk and almost junk in one score and 4 years. What is almost junk? Well this is the stuff you find when packing that you haven't seen in years. You go wow that's pretty cool, too cool to throw away but yet you haven't used it in 10 years so why keep it? This is one of the great moving dilemmas we are faced with when packing.

Then the move – once again holy cow = the movers finished up at 4:30 in the morning – talk about an extended fun time and now all the unpacking over the next several months. But it's all-good, praise the Lord.

As I continue this diatribe to keep your interest prior to hitting you with the good stuff, my brain is just pulling out of the cobwebbed reaches of 24 years of storage in the same house.

It has come to my attention that many people have the opinion that all goji juice is created equal. Well I'm here to tell you this in not the Declaration of Independence.

I read a story on the internet the other day about how a group of people had gone out in a boat and quite frankly the boat was let us say not quite seaworthy. Well after a while the water was getting rough and conditions were becoming quite dangerous as a large storm was coming in. Now let me ask you a question, who would you want piloting this boat as it tried to reach shore? The fellow who had spent years training with the best captains of the sea or the guy who took a mail order sailing course?

There is one individual who is considered the father and grandfather of the modern nutritional movement. He has written the biggest selling book in the history of nutrition "The Vitamin Bible".

He spent almost 10 years researching and perfecting goji juice before bringing it to the market. In fact when I look at websites selling other lesser brands of goji juice almost all of them reference the research of Dr. Mindell and the goji berry. So it begs the question – do you want the one and only brand perfected and endorsed by the master himself, Dr. Earl Mindell or do you want - well just another brand put out by well who knows who?

To further clarify let me put it to you like this. Or let me ask you a question. Are there not different varieties of Apple trees? Of course there are and the bottom line is no matter how much you water or fertilize it you're not going to get Granny Smith apples out of a Golden Delicious tree.

I was going to discuss vocal skeptics here but I'll save that for a future post. Now rather than leave you hanging I will say this, there is a difference between being skeptical and vocal/outspoken skeptics. Most people have things they are skeptical of, usually it's because they have no knowledge in that area. However, in a nutshell an outspoken skeptic is someone who has a vested interest in an area that runs contrary to the product or service they are being skeptical of.

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